IRVINE, Calif., March 15, 2016 – AllDigital, a leader in digital video solutions, is pleased to announce that Brevity, the Company’s flagship product capable of transporting and encoding video assets to and from almost any cloud at high speeds, may now be used by agencies and networks to speed the delivery of mobile ads.
One of the biggest challenges faced today by popular iOS and Android App publishers is slow loading video ad creative. The ad inventory inside Apps is perishable, and if an ad does not play within seconds of the user crossing the insertion point, he or she will either navigate elsewhere in the App or close the App altogether never to use it again. When this happens the App publisher not only misses the opportunity to generate revenue from the highest paying ad, but may also lose the opportunity to generate any revenue from the user, who will not likely return for a second try.
“Brevity automatically converts video ad creative into target formats supported by a user’s phone, providing enterprise grade compression and delivery acceleration,” said Tim Napoleon, AllDigital’s Chief Strategist. “Creative agencies may use Brevity’s simple drag and drop interface to analyze the creative and create ad packages that conform exactly to IAB specifications. Brevity works with professional video formats and removes any guesswork from the process of creating ready-to-traffic video ad tags that may be delivered by all major ad platforms.”
“We see much of the potential inventory on mobile perish because it takes far too long for most networks and agencies to decision and then deliver the winning ad creative for playback,“ said John Williams, CEO of delPlaya Media, a leading mobile video ad network. “Mobile users are much less tolerant of video loading delays than desktop users. We are excited about Brevity as a mobile utility and would like to see its wider adoption to help drive more revenue for our publishers and ultimately more satisfied App users.”
Brevity may be readily integrated with existing ad platforms for immediate performance gains. Agencies interested in a free trial of Brevity may sign up at http://www.alldigital.com/signup.
About delPlaya Media, Inc. (delPlaya)
delPlaya is a leading mobile video ad network that helps premium iOS and Android application publishers generate revenue by playing video ads from major brands in their apps. delPlaya technology significantly shortens the time it takes to respond with a paying video ad, which in turn maximizes a publisher’s aggregate monthly revenue and improves user experience.
AllDigital engineers software and hardware solutions to accelerate and optimize the distribution of digital video over the Internet and is the developer of AllDigital Brevity and Brevity Cloud, a file transport and transcoding service with patented technology to transcode video files as they are being delivered real time. For more information about AllDigital (ADGL) visit www.alldigital.com.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
With the exception of historical information, the matters discussed in this press release, including Brevity being capable of transporting and encoding video assets to and from almost any cloud at high speeds, Brevity enabling agencies and networks to speed the delivery of mobile ads, Brevity automatically converting video ad creative into target formats supported by a user’s phone, providing enterprise grade compression and delivery acceleration, creative agencies using Brevity’s simple drag and drop interface to analyze the creative and create ad packages that conform exactly to IAB specifications, Brevity’s working with professional video formats and removing any guesswork from the process of creating ready-to-traffic video ad tags that may be delivered by all major ad platforms, Brevity’s wider adoption helping to drive more revenue for publishers and ultimately more satisfied App users, and Brevity being readily integrated with existing ad platforms for immediate performance gains, are forward looking statements that involve a number of risks and uncertainties. The actual future results and performance of AllDigital and Brevity could differ from those statements. Factors that could cause or contribute to such differences include, but are not limited to, unexpected product implementation delays; adverse economic and market conditions; lack of capital necessary to fund new product development; the inability to achieve operational improvements; and other events, factors and risks previously and from time to time disclosed in AllDigital’s filings with the Securities and Exchange Commission including, specifically, those factors set forth in the “Risk Factors” section contained in AllDigital’s Form 10-K filed with the Securities and Exchange Commission on April 20, 2015. AllDigital expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in expectations or results or any change in events.
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