Multi-screen audiences who watch video on an ever-growing number of devices underscore one of our industry’s biggest needs: Ensuring quality video can be delivered to whichever screen an audience member chooses.

That’s where video transcoding software comes in. Transcoding itself is in old process that has grown exponentially more complex as video has become nearly ubiquitous in our lives. Digital cinemas, 4K televisions, live streams of sporting events and on-demand video providers such as Netflix make transcoding software an absolutely crucial part of the video workflow.

Here is what you need to know.


The Basics: What is Video Transcoding?

Each stop on the video workflow train, from capture to playback, may require different frame sizes, frame rates, qualities, bit rates, color depths and metadata. Transcoding is the process of converting the source file to these various renditions so that the video file can be made compatible with a specific application or program.


When and Why Would Someone Use Video Transcoding Software?

Professional broadcast equipment often uses specific video formats that are optimized for their use cases.

As a simple example, let’s say you’re shooting a live event in 4K for simultaneous playback in cinemas, on television and live streams. A frame rate that works for the cinema’s feed won’t work for the live stream, so that video file needs to be transcoded to be compatible with the application showing the video on, say, a viewer’s iPad.

This is a fantastically complicated process that, ideally, your audience never even needs to be aware of.


What Do Video Professionals Need to Know About Choosing the Right Software For Them?

Most people watching a video are solely interested in the content, so your video transcoding software will be doing a lot of heavy lifting all while making the work appear effortless. There are four big-picture concerns to take into account when deciding on this kind of software:

  • How fast it is,
  • The output video quality,
  • What specific features it has, and
  • How much the software costs.

If speed and quality are important to you, then it’s definitely worth it to invest in reliable, powerful software. The last thing you want is glitchy playback that distracts the viewer from the video’s content, or even for your video to file to be incompatible with an end-user’s device or video player.


Our Own Transcoding Software: AllDigital’s Tech Specs

AllDigital Brevity compresses, transcodes and delivers high-quality video files at one of the fastest speeds available in the industry. Our software can transcode a video file to and from more than 300 different formats. This is especially useful if you need to deliver your video to multiple destinations at one time in multiple formats. AllDigital Brevity can do this in a single seamless step.

AllDigital supports editorial formats for Final Cut, AVID Media Composer, and Adobe Premier, and several camera formats as input files. It can then transcode those into the most common video outputs, including

  • h.264
  • h.265
  • OP1a
  • ProRes 4444
  • ProRes 422 HQ
  • ProRes 422 ProRes LT
  • ProRes Proxy
  • Avid DNxHD
  • 4K Ultra HD
  • DCI Native 4096 x 2160
  • DCI 4K Cinemascope 4096 x 1714
  • DCI 4K Flat cropped 3996 x 2160

image by: Diego Cervo / 123RF Stock Photo