What El Mariachi did over 20 years ago making a film with a budget of 40K as a catalyst to launch independent cinema mainstream is happening again online. We’ll challenge the audience to move past the term “broadcast quality” as the benchmark to beat for online video. Technology advances have now made it possible to make cinematic workflows practical for almost any video professional. We will focus on how to create a chain of command from pre-production to distribution that puts your content on a level playing field in terms of production value with the largest production companies in the world.